What can Behavioral Marketing do for the Gaming industry?

Is my game enganging?

The most significant feature of the game is whether or not it is engaging

Behavioural science can give us an answer on how to measure users emotions.


By measuring Brain Waves using EEG we can find out what in exactly the point where your user’s state is converted from moderate to engaged.

I have decided to conduct independent study regarding measuring gamers interest and choice architecture


If you are developing game and you are interested in gaming behaviour research let me know 

For the Alliance! Or Horde… we do not judge