Behaviour is just a set of brain data
What really inspired me to start with data science is digital behaviour. As people tend to use the internet a lot, our digital footprint is a large set of data. In order to create optimal Marketing strategy – you do need to process a large set of data in order to find a certain behavioural pattern.
In the same way, we may look at the human brain as the generator of data that we want to process. My passion for Neuromarketing has driven me to find out a new method of Brain data processing.