Data Science

Data Science

Brain data

Behaviour is just a set of brain data

What really inspired me to start with data science is digital behaviour. As people tend to use the internet a lot, our digital footprint is a large set of data. In order to create optimal Marketing strategy – you do need to process a large set of data in order to find a certain behavioural pattern. 

In the same way, we may look at the human brain as the generator of data that we want to process. My passion for Neuromarketing has driven me to find out a new method of Brain data processing.



Follow my data science roadmap 


When the ultimate goal is behaviour change, predictive analytics and the science of behavioural nudges can serve as two parts of a greater, more effective whole.