What is priming

We assume that we are rational beings. However, we frequently make irrational choices that don’t agree with an idea. How else can you explain Las Vegas being full all the time?  Behavioural economics uses psychological understanding to explain why all too often we make irrational decisions. Simply said, rational cognition uses a lot of our

Feature or price first?

Pricing is a mess. It’s a complex process in which you have to calculate the optimal level of profit to cover expenses. Also, discover how much money would people give for your product. What really made me thinking about pricing is the first impression. Let me explain more. When you work in a Startup, you