You are here due to your unique choice of finding out whether can Neuroscience explains did we actually liked Bandersnatch.
Neuroscience has given us a possibility of great scientific research. By combining eye tracking and EEG we have an option on testing the implicit reaction of our test subjects. Company Neurons inc has conducted a study on how do people react to the latest Black Mirror episode. Although there is no significant sign of end users loving the show, the study has shown that this episode is actually more memorable than any other passive content. Neuroscientists have shown that choose-your-own storytelling requires the consumer to make choices and at the same time, make movements that in combination strengthens connections between the neurons in the human brain, making consumed content more memorable and impactful.
Dr. Dino Levy of Tel Aviv University’s Coller School of Management and Sagol School of Neuroscience cites that there are several main reasons for interactive content to be more noticeable. While making motor movements, such are in this case taking your mouse and clicking on the preferred choice. as it was said before, the movement has the ability to strengthen connections between the neurons in your brain. On the other hand process of making choice activates a bigger range of brain areas, like the emotional processing, cognitive forward thinking and sensory processing which is more impactful than just thinking about something passively.
These processes that take place in your brain also trigger your brains reward system, so by undertaking each choice along watching the show episode, your brain is basically awarding you each time you choose. Basically, a preference for the options you picked that made you feel great. From the connection and business perspective, that means you’re more willing to keep engaging with the content to the end and not forget it.
The Neurons study has also stated that the act of making decisions within the show stresses viewers to such a degree that it significantly lowers their enjoyment of the storyline. Also the novelty of “choosing” decreases over time, ending up more as a hindrance to the content.
So in the end, we do remember the show but we actually do not like it. In order to start from the beginning click here.