Did we actually like Bandersnatch? – Interactive blog post

Welcome to the choose-your-adventure interactive blog. You are creating your own blog reading experience. It’s just like Bandersnatch, but without cereal.     Whether interactivity is future of storytelling or it’s just a spike in the attention-deprived world, we must applaud to Netflix. The newest episode of the Black Mirror has marked us all. We

What is priming

We assume that we are rational beings. However, we frequently make irrational choices that don’t agree with an idea. How else can you explain Las Vegas being full all the time?  Behavioural economics uses psychological understanding to explain why all too often we make irrational decisions. Simply said, rational cognition uses a lot of our